01CARIOCA COFFEE CO.
LIGHT / MEDIUM ROAST
Praia
A little sunshine in your morning.
Notify me at launch
RIO IN OUR ROOTS. PURPOSE IN OUR STRIDE.
BRAZILIAN
ENERGY.
DAILY DISCIPLINE.
LIFT OTHERS.
From your first cup to your last rep.
A way of living. A reason to keep going.
COFFEE · APPAREL · PERFORMANCESCROLL TO EXPLORE ↓
BRAZILIAN ENERGYDAILY DISCIPLINELIFT OTHERSÉ O NOSSO JEITO.
ONE SPIRIT. EVERY PART OF YOUR DAY.
THIS IS CARIOCA.
Born from Brazilian culture. Built around the rituals that move us. Coffee, apparel, and performance, all with the same heart.
CARIOCA COFFEE CO.
GOOD DAYS
START HERE.
Our first chapter begins with Brazilian coffee. From easy mornings to full days, meet three roasts inspired by the places and rhythms we carry with us.
Meet the first collection
THE COFFEE COLLECTION
FIND YOUR DAILY RITUAL.
02CARIOCA COFFEE CO.
MEDIUM ROAST
Montanha
Ground your day. Find your rhythm.
Notify me at launch03CARIOCA COFFEE CO.
DARK ROAST
Amazônia
For those who live with intensity.
Notify me at launchOur shop is coming soon. Join the list for launch details and availability.
CARIOCA APPAREL / IN DEVELOPMENT
OFF THE MAT.
STILL ALL IN.
Hoodies, tees, and training essentials inspired by a life in motion. Brazilian identity, wherever the day takes you.
Get first-drop updatesON THE MAT. IN THE GYM. OUT IN THE WORLD.
CARIOCA PERFORMANCE / IN DEVELOPMENT
BRING
YOUR EVERY DAY.
We’re developing our next chapter in daily fuel; starting with protein coffee. Built around the same commitment: Brazilian Energy, Daily Discipline and Lift Others.
Follow what’s nextCONSISTENCY IS THE CULTURE.
THE ATHLETE MINDSET
THE BELT IS EARNED.
SO IS EVERYTHING ELSE.
Jiu-jitsu teaches us to show up, stay humble, and help the person beside us get better. That spirit belongs in every part of life. It’s why “Lift Others” is one of our core values.
Grow with the communityOUR ROOTS / OUR REASON
FROM RIO.
WITH PURPOSE.
RAFAEL MOLINARO · FOUNDER
Carioca is more than where you’re from. It’s what you bring to the world.
Raised in Santa Tereza, Rio de Janeiro, Rafael moved to the United States in 2003. Brazilian culture, martial arts, and a career in hospitality shaped a belief that still guides him: bring energy, put in the work, and take care of people.
Carioca Brands brings that belief into daily life. Coffee is our first chapter. Apparel and performance are the next. The same Brazilian heart runs through all of it.
MEET BENTOA little Brazilian soul.
A little Brazilian soul.
A lot of heart.
Bento, our green parrot mascot, carries the Carioca spirit: strong, welcoming, and always ready to lift others. The friendly face of a brand built on energy and discipline.
LET’S BUILD SOMETHING TOGETHER
BRING CARIOCA
TO YOUR PEOPLE.
Own a café, gym, academy, or retail space? Tell us about your business and your interest in our upcoming collection.
Wholesale availability and terms will be confirmed as we prepare to launch.
BE HERE FOR THE BEGINNING
GOOD ENERGY.
STRAIGHT TO YOUR INBOX.
First drops. Coffee news. The next chapter of Carioca.